Category
Social Media Campaign
Role
Content Creator
Photography
Madysen Lewis
Mejuri and I have collaborated on several of their Social Media Campaigns over the years, dating back to Fall of 2021. Campaigns include Product Launch (2021), Black Friday(2021), and Valentines(2023).
Using selected pieces of their collection, I was asked to follow brand and campaign guidelines to showcase their jewelry.
2023 VALENTINE'S CAMPAIGN
This was the in feed Carousel Post, consisting of 7 images, posted on Valentine's Day.
Caption: "Happy Valentines, love me{juri} 🖤
The day of love means something different to us all,
no matter what it is to you, @mejuri is a lovely gift.
Whether it's to yourself or another loved one."
Hastags: #mejuripartner #finecrew #mejuri
The day before Valentine's Day, this Instagram Reel was posted to generate some buzz and inspire last minute shoppers.
Caption: "@mejuri setting my Valentine vibe🖤"
Hashtags: #mejuripartner #finecrew #mejuri
*Additional reel description hashtags follow
Audio: Orbit - Friday Night (trending at the time)
2021 BLACK FRIDAY
This was the in feed static post. Idea was to place the earrings in a casually eye pleasing setting appealing to relatability. Wanting the earrings to stand out without screaming its an Ad, they're framed with the hand in going to grab them.
Caption: "Evening from me and @mejuri 🤎
Are you shopping their biggest sale for Black Friday?"
Hashtags: #mejuri @mejuripartner #finecrew
Runner up image for this in feed post. Due to the level of simplicity and difficult contrast of the novel text, I opted for the image above.
2021 COLLECTION LAUNCH
This was the in feed post for a Vermeil Collection Launch, showcasing the Honey Quartz Bracelet. The idea was a chic and simple contrast.
Today, I would've explored more interesting ways of displaying the Mejuri logo on the post and opted out of it being image one.
Caption: "Honey quartz bracelet from @mejuri
thank you Mejuri team, j'adore 🍯"
Hashtags: #mejuripartner #mejurifinecrew #gifted #mejuri
