Category
Advertising | Multimedia
Role
Graphic Designer | Creative
Media
Digital | Print | OOH
STFRD Contracted me to lead many of their, and their clients', graphic design projects. I've worked closely with VP, Brian Skuletich, and Creative Director, Royce Gorsuch, to create what you see here and much more.
Due to the quantity of work, and how many people have input on the work regularly, below is a small selection of works that showcase me as a designer and creative by having the least amount of other hands on them.
I regularly create custom presentations, factsheets, ads, social posts, etc. These are some of my preferences.
*Works have been modified to protect client information.
Energy Everywhere Campaign 2024
The creative director came to me needs a clean, tech Ad for the industrial transportation part of the campaign. We were aiming for the dusk feel. The top left image is the original stock image I selected, then the image below that is the concept I built out in Photoshop. The big image to the top right is the result of notes after approval of the concept.*
The bottom images are sample display ad sizes for this ad. You'll see a 970x250, 728x90, 300x250, and 300x600.
*The ad has been altered since, and could continue to be.
Report Highlights Page*
I often create infographics, this particular set up is popular with the client this was made for. The graphic lays out the important selection of stats in an easy to read way, while prioritizing stats in the desired hierarchy.
Everything is tailored to fit the company branding, from colors to iconography. The new icons created for this report match the brand's existing icons, some of which were utilized.**
*The report has been modified to remove specific and potentially sensitive information, belonging to the client.
**Some of the icons (Hand, Handshake, Helmet, Five Persons, and Computer) were from the existing icon library, not made by myself. They were recolored to fit infographic.
Mobility Ad 2023 - Colored
Graphic Designer | Madysen Lewis
Creative Director | Royce Gorsuch
Mobility Ad 2023 - B&W
Graphic Designer | Madysen Lewis
Creative Director | Royce Gorsuch
Hydrogen Hub Pitches
These are the three pitches I created and submitted for the announcement of Hydrogen Hub. The creative director came to me requesting for clean, tech concepts aiming for emphasis on the city or territory. We really wanted to utilize branded blues, and I was really pushing a monochromatic feel. When one thinks of a Hub, their brain may go to a bubble or centralized zone, which was what I wanted to communicate.
I was pushing the second and third option. The top wasn't strong enough as is. The text needs to be edited further to appear as more of a flashlight and the branches need to be emphasized a bit more.
