Category
Logo Design
Role
Graphic Designer / Branding
Greenette Garden Center, a creative brief competition made company, is seeking a logo (and later a brand identity). The company keywords are modern, quality fresh, and natural. They want it to be a place people can seek inspiration and tools from experts.
My initial designer thoughts were Garden of Eden, crisp and clean, rounded, and modern elegance. I first explored the idea a of garden arch focal, then the leaf. It's universal and essential. The leaf represents growth.
THE FINAL PRODUCT

Final Logo
HOW IT CAME TO BE

Sketching and brainstorming